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Dom Pérignon

The project received rare approval from the Warhol Foundation and was envisaged as a tribute to Andy Warhol’s signature style with the aim of creating maximum impact in display terms. The team focused on the playful aspect of his work and began with the question ‘What would Andy do?’ Building on the peeling banana imagery from the Velvet Underground album cover and Warhol’s vibrant 60s screen-prints we developed a series of colour codes to create five different concepts from which the client selected the winning design.

 

The finished product is a range of limited edition 2000 and 2002 vintage Dom Pérignon available in three variations. The packaging of the box with different coloured sides presents dramatic and versatile display options, which was an important element of the brief.

 

More Projects

Image of paper folding invitations for burn's night

Fat Duck

Heston Blumenthal knew he needed a strong brand identity to match the reputation of his 3 Michelin-starred restaurant 'The Fat Duck' and the Design Laboratory's Communication team were able to match his exacting standards.

 

glenmorangie chocolate packaging

Glenmorangie

Glenmorangie wanted to give the launch event for Mike Figgis’s ‘5 Senses’ photography exhibition at Proud Camden the Design Laboratory treatment to ensure it was suitably stylish.

 

glenmorangie chocolate packaging

SCRAP

The SCRAP project required the Communication Team to come up with a brand identity, which encompassed the values and imagery of various anti-weapons groups whilst making them relevant to youth culture.

 

glenmorangie chocolate packaging

Hennessy Black

The purpose of this new brand of Cognac was to reinvigorate the US market and establish Black as the contemporary, aspirational face of Hennessy within the States. All aspects of the new brand’s visual identity needed to match these aims.