Nokia
When Nokia approached the Creative Intelligence Team they had already carried out extensive analysis and developed a market report. They had a good understanding of where their market stood currently but were aware that in order to avoid losing ground to their competitors they had to stay ahead of the game and make sure they understood what changes were happening in the youth market and what concepts were likely to appeal to young people.
Design Laboratory were given Nokia’s market report and asked to carry out some ‘ideation’, developing scenarios in a youth trend context and generate some ‘blue sky’ possibilities which were not intended for actual development and not bound by current technology. The results were presented to Nokia’s insight group and were very well received.
More Projects
XBOX Kinect
The Xbox Kinect games console recognises the player’s body so there is no need for a controller. Design Lab had to investigate visual ways of communicating this to the public.
Dyson
The brief from Dyson was to define and explore the future of technology trends and deliver a creative intelligence report suitable for their executive summary.
Dom Pérignon
In order to understand its target market better, Dom Pérignon asked the Creative Intelligence team to define what luxury means to a new generation.
Coca Cola
Universal McCann needed insights into young adults’ attitude to food and entertainment for their client Coca Cola.
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