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House of Hello

New Brand Identity

House of Hello has a unique take on redefining classic hand luggage – combining traditional luxury cues and contemporary fashion trends – all handmade with high-quality material. 


House of Hello’s newest brand “I!!!” and sub-brand and “I am Not” needed a universally recognisable visual identity that intelligibly connected their audience with their product. The client commissioned The Design Laboratory to create and design a unique international identity that would support their ethos.

Brand Identity & Graphic

The design of this truly international brand was inspired by the universal language of Morse code. By adopting this language and infusing a luxurious dialect, we were able to encompass the brand’s message and speak to their core audience with a truly distinctive and exclusive sonic logo.

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