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Not Just Any

Brand Identity & Website

Not Just Any is a team of film directors and story Wranglers; creative Ninja’s working tirelessly behind the scenes. With an uncommonly broad skill set and rare agility, not just any defy all limits to create something extraordinary.


They are the talent lead, production arm of Ntrōpic. Drawing a wider field of experts with a direct line to some of the world’s best compositors, animators, VFX and XR talent. It’s a deep well of talent unlike anything else out there.

NJA describes themselves as a medley of creatives, artists and producers that deliver world-class content with rare agility and openness. Their skillset is uncommonly broad and their roster eclectic. This allows them to work across every medium and support clients from first concepts to final delivery.

Not Just Any commissioned The Design Laboratory to work on their brand strategy, brand identity, communications, and website.

You can visit the website

Brand Identity


The Not Just Any logo is sharp and confident. Its elegant body originates from the font Fragment Glare by Pangram Pangram. Geometric serifs complete the design, giving the logo a fresh and contemporary look and feel. Refined to the smallest of details, the logo reflects NJA’s team of talented professionals.

The logomark has been created using the rotated ‘o’ and the descender of the ‘y’ from the logotype, plus two dots for the eyes. The brand anchor — the Ninja’s eyes isolated from the logomark — represents in a very minimalistic way the main attributes of a Ninja. Agile and mimetic, you may occasionally catch his eyes.