Brand Identity & Website
Piper offers a people management platform that aims to create
well-rounded managers by providing tools and content that has been carefully curated to help people master a variety of managerial skills.
Traditional management training tools often leave managers unprepared and unable to effectively support their teams. In contrast, Piper aims to coach, council and inspire managers ensuring the success of the workforce.
Piper offers a judgement-free method of assessing performance.
This elevates and supports managers helping them to be actively
involved in the development of their employees. Piper’s agile methodology and human centric approach is strengthened through the integration of AI, data based research and behavioural expertise.
Piper commissioned The Design Laboratory to work on their brand strategy, brand identity, communications, and website.
You can visit the website piperhq.co
Piper offers a people management platform that aims to create well-rounded managers by providing tools and content that has been carefully curated to help people master a variety of managerial skills.
Piper’s primary logo is confident yet welcoming. It has been constructed with precision and approachability in mind. The brand font, Gascogne, served as the base for the word Piper, which has been cleaned up to obtain a bespoke logo type. The logo mark, a speech bubble created in the same style as the text, represents one of Piper's key objectives: to encourage conversation between managers and employees.
Piper differentiates itself from competitors through its integration of empathy. Piper is accessible to managers and employees at all
levels and approaches the subject without judgement or bias. It is a beneficial tool for everyone, it is your professional friend.
The empathy map inspired the visual language. Characters and colours were developed based on the four key pillars of the map: say, do, think, feel.
A collection of images was curated to be used cohesively with the graphic assets in order to connect, engage and empathise with the