Piper Refresh
Brand website & brand video
With a rapidly evolving landscape, particularly in AI, Piper asked The Design Laboratory to refresh their website.
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Our task was to streamline the landing page flow, creating dynamic animated visuals with a clean, minimalist approach. We drew inspiration from Piper's app interface design, incorporating elements of glassmorphism to convey a sense of presence.
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Given Piper's increased focus on AI, it was crucial to align the website's communication language and tone of voice with this new emphasis. The result is a clear, concise site that feels modern and light.
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You can visit the website at piperhq.co.
Brand Identity
Piper presents a comprehensive people management platform, designed to cultivate well-rounded managers. Through meticulously curated tools and content, Piper empowers individuals to master diverse managerial skills. What sets Piper apart is its emphasis on empathy, integrating this crucial quality throughout its offerings. Accessible to managers and employees alike, Piper approaches the subject without judgment or bias, serving as a supportive professional ally for all.
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Inspired by the empathy map, Piper's visual language incorporates characters and colors aligned with the map's four key pillars: say, do, think, feel. A thoughtfully curated collection of images complements these graphic assets, fostering connection, engagement, and empathy with the audience.
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Two years following its initial launch, we reconnected with Piper to refresh select assets and enhance their website. This update reflects Piper's evolving positioning and showcases its app features through a compelling video.
