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Soha Sardinia

New Brand Identity & Jewellery

Soha Sardinia, a startup jewellery brand, approached The Design Laboratory with a clear and exciting mission: to re-energise Sardinian craftsmanship whilst supporting the local community. 


Fusing traditional handmade filigree techniques with the freshest contemporary design from the talented students of Central Saint Martins and University of the Arts in London, The Design Laboratory created and designed three different ranges of jewellery, which has sparked an ongoing collaboration with them. 


The success of this project led us onto designing their full brand identity, packaging and retail interior.

Brand Identity & Product

By solidifying their brand visual identity and creating a full brand guideline, Soha Sardinia was a fully-considered brand with character, contemporary finesse and true Sardinian energy. A brand that truly reflects the expert craft of Filigree.


Following on from an initial jewellery collection and branding work with them, Soha Sardinia asked us provide art direction for the look and feel of their first concept store. Staying true to the Soha Sardinia brand, the interior design fuses tried-and-tested, natural materials with fresh, contemporary styling and detailing, giving a luxurious new take in retail experience.