JCB Tarot.
Tarot Wine Collection
& Digital Experience
JCB is a luxurious leading wine brand based in California and founded by Jean-Charles Boisset, a French vintner which operates 28 wineries in US, France and Canada.
These prestigious award-winning wines are a collection of some of the finest in California and have been ranked 90 points and above by wine advocate Robert Parker.
Originally part of the Secret Indulgence collection Jean-Charles Boisset commissioned The Design Laboratory to bring the Tarot wine collection to life.
The Design Laboratory carefully crafted each of the 12 labels using open source Tarot artworks and paired them with a discretely simple graphics to let the cards tell the story.
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​Product, Strategy & digital experience
“Just like wine, Tarot is always whispering to
you. It weaves truth, stories, secrets, and tales.
All you need to do is slow down and listen.”
The limited series consisted of 12 unique wine bottles each tailored to match a Tarot card. The wine was designed to connect and pair with the contents of each card as well as being apart of a greater collection. Each bottle is a 2018 Napa Valley Cabernet Sauvignon, a great red wine to indulge in the mysterious depths of Tarot.