TouchNote x Central Saint Martins
TouchNote is a mobile app for smartphones, tablets and website for sending printed, personalised postcards, greeting cards and other photo products.
TouchNote approached The Design Laboratory with the desire of creating a new collection of greetings cards.
After mapping their values, we defined that running a competition with the best up and coming illustrators from Central Saint Martins.
The objective was to provide a platform for students to show off their work and allow them to create art for a new audience. The collaboration gave them the opportunity to respond to real-time briefs in a working environment, encouraging them to work on a commercial project for the first time.
The Design Laboratory acted as creative consultants and facilitators, and were in charge of running the collaboration project.
During the course of the project, The Design Laboratory conducted workshops and consulted on the designs, helping the students to develop and push further their work. We were also part of the judging panel, along with TouchNote, Central Saint Martins and some established creatives.
At the end of the project, three students were selected for paid internships at TouchNote: Diandra Elmira Putri, Milly McAlister, and Yolande Mutale.