New Brand Identity

Vype is the world’s leading vaping brand, delivering quality, simplicity and expertise through its unique knowledge in technology. 


Vype commissioned The Design Laboratory to create and design their entire brand ecosystem, starting with the brand identity and leading into product design, user-centric packaging, flavour development, point of sale and iconography.


The Design Laboratory redefined Vype as a brand, focusing on simplicity and user experience. Designed to enhance user experience, considering all interactions from sensorial cues to unboxing rituals. It is now the market leader in its sector.

Brand Identity & Graphic