Zinc
New Brand Identity
Zinc builds new tech companies that solve the developed world’s toughest social issues. Learning from the successful innovation systems in computer and life sciences, Zinc combines insights from social sciences with top entrepreneurial talent and venture capital to build new, scalable mission-led businesses.
The Zinc Programme brings together 50 bright minds for six months to find their co-founders and build new commercial businesses from scratch. Each programme has a single mission, to solve a social problem which affects at least 100 million people.
Brand Identity & Graphic
The Design Laboratory is proud to have been commissioned to not only partner with Zinc, but also create and develop its unique visual identity.
Zinc’s branding tell the story of their ethos and strategy which relies on collaboration, and the partnering of expertise. Zinc offers a platform for innovation and change, a platform inviting and supporting collaborators, innovators and pioneers in their field. Confidently standing with 50% opacity, and only showing you the tip of the iceberg, the Zinc logo engages you to complete the equation and be part of the team as every issues and missions approached by Zinc will require a deeper understanding, a new perspective and methodology to actively reveal the full picture.
Visit Zinc website
“At Zinc, we have been working with Yann, Boris and the team at The Design Laboratory from the inception of the company. They helped us with developing our brand identity, creating our visual identity and supported building our online presence and website.
Furthermore, Yann and Boris have both been one of our most active fellows, working very closely with the entrepreneurs on our programmes, through weekly office hours to help advice on product, strategy, creativity and design, supporting the next wave of creative innovators.
They have a unique passion for creativity and innovation, coupled with strong motivation to make a positive impact through their work, products and relationships.
I personally have worked with them even before Zinc, as a Global Strategy Director in a media agency, where Yann and Boris advised us on innovation trends, consumer insights, and creativity. They are more than a vendor or supplier, they are a real partner."