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Baby Mori

Animal Family Baby Apparel 

Baby Mori are a luxury baby clothing brand who pride themselves on the softness and the high quality of their products. We worked closely with Baby Mori to create a brief for Central Saint Martins students to design the next upcoming collection under the theme “Celebrating Milestones”. We were part of briefing, critics and the final submission, advising students throughout and supporting the Baby Mori team.

Fashion & Graphic

The first chosen concept was designed by Lucy Clarke, a second year student. Her project, called “Animal Family” had the message: “Creating a family that is truly yours. No matter what you call it.” We helped to develop the illustrations into a repeating pattern which could be applied across Mori’s fabrics and clothing.


The launch was held at Central Saint Martins and was attended by Sarah Harris (Deputy Editor at Vogue), Susie Lau and many influencers and admirers of Baby Mori.