Cointreau

Limited Edition Campaign

Cointreau is adding a touch of elegance and refinement to holidays. Through a collaboration with The Design Laboratory at Central Saint Martins College, the iconic brand releases two specially designed bottles, just in time for the gift-giving season. Inspired by an excursion in the luxuriant Jardin des Hesperides, this collection is a magnificent celebration of orange in all its forms.

Product, Packaging & Graphic

Limited Edition Bottle

The Limited Edition is a glass marvel. Featuring etched oranges, ribbed leaves and coiled roots interspersed throughout, the monochrome design lets the warm amber colour of the bottle take centre stage. The traditional copper cap also gets an orange makeover, in keeping with the colour scheme. The orange grove pattern is precise, modern, and refined; the elements almost appear to be in motion, guiding the viewer on a sensory journey.

The Design Laboratory created a beautiful pattern that celebrate the flavour and the main ingredient of the liquor, the orange. This pattern was used and declined on all the elements of the campaign, from POS to advertising and video animation. The pattern was expanded into a full universe, creating an immersive world gravitating around the bottle.