Limited Edition Campaign
Cointreau is adding a touch of elegance and refinement to holidays. Through a collaboration with The Design Laboratory at Central Saint Martins College, the iconic brand releases two specially designed bottles, just in time for the gift-giving season. Inspired by an excursion in the luxuriant Jardin des Hesperides, this collection is a magnificent celebration of orange in all its forms.
Product, Packaging & Graphic
Limited Edition Bottle
The Limited Edition is a glass marvel. Featuring etched oranges, ribbed leaves and coiled roots interspersed throughout, the monochrome design lets the warm amber colour of the bottle take centre stage. The traditional copper cap also gets an orange makeover, in keeping with the colour scheme. The orange grove pattern is precise, modern, and refined; the elements almost appear to be in motion, guiding the viewer on a sensory journey.
The Design Laboratory created a beautiful pattern that celebrate the flavour and the main ingredient of the liquor, the orange. This pattern was used and declined on all the elements of the campaign, from POS to advertising and video animation. The pattern was expanded into a full universe, creating an immersive world gravitating around the bottle.
Limited Edition Packaging
In addition to this already exclusive Limited Edition, The Design Laboratory crafted a more luxury bottle. A true collector’s item, The Selective Edition is an exclusive capsule release of only 1,000 bottles, featuring a gold iteration of the orange grove label. This gilded version is also a nod to the mythological “golden apple.” Topped with an ornate, perfume-inspired square cap and encased in an orange box with a fabric interior, it is the “pièce de résistance” of the collection.
The Selective Edition is the epitome of the holiday aesthetic. The Selective Edition comes with its own packaging that peels off to reveal the bottle.
“It has been a pleasure working with The Design Laboratory! J'ai rarement eu a faire a une agence aussi souple, agréable. motivée, et compréhensive per rapport a nos exigences internes. Réactivité des échanges, créativité de l'équipe...
The Design Laboratory has it all.”