The Design Laboratory

Tileyard Studios

37 Tileyard Road

London, N7 9AH

United Kingdom

The Design Laboratory 2020

Hennessy

Hennessy Classivm

The world famous Cognac producer Hennessy has a history dating back to 1765 when the company was established by Irishman Richard Hennessy. Initially an eaux-de-vie trading business, Hennessy was going to become the most successful Cognac exporter in the world. Today, part of the Louis Vuitton Moet Hennessy Group, the company remains to be amongst the most innovative Cognac companies around, forcing collaborations with new markets such as the Hip Hop scene in the US. Its estate and headquarters are based in the famous town of Cognac in France.

 

Following up on the success of Hennessy Black, LMVH Hennessy tasked The Design Laboratory to come up with the design for their new product Hennessy Classivm, targeting the ever-growing market of young Chinese cognac drinkers and the vibrant night life of China’s luxury night clubs.

Product & Graphic