Secret Indulgence Wine Collection
JCB is a luxurious leading wine brand, based in California. The Secret Indulgence is a limited series of twelve special bottles. These prestigious award-winning wines are a collection of some of the finest in California.
The Design Laboratory designed this unique collection, which breaks the traditional wine codes and explores storytelling through wine and food paring. By building a strong narrative and visual identity, The Design Laboratory has created a truly individual character and story for each bottle.
These stories are available on their own unique website here.
The wines have also been ranked 90 points and above by wine advocate Robert Parker.
You can see his detailed review here.
Creative Direction & Graphic
Le Duc Noir.
The Burgundy Dynasty was steeped in secrecy, games and power – adding deeper layers to the legacy of Bourgogne. Four powerful Dukes. Four strong personalities. Symbols and colours signified power, hierarchy, allegiance – almost like a secret language of the era. This secret language has survived to this day and is spoken by this emblematic label.