Liverpool John Moores University.
Postgraduate Campaign
Liverpool John Moores University is a public research university in Liverpool, England. It has 22,445 students across both undergraduate and postgraduate levels, making it the 35th largest university in the UK.
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The Design Laboratory has a creative partnership with LJMU to provide design solutions for a variety of marketing communication material.
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This project showcases the story, concept & design solution for the 2019 LJMU Postgraduate campaign.
Creative Direction, Marketing, Graphic Design
Go Postgrad.
The Design Laboratory crafted a story which epitomises the Postgraduate offering at LJMU - including key insights from our research: memorable experiences, open opportunities, committed support and lots of energy:
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LJMU offers over 150 postgraduate programmes and research opportunities, inviting you to explore your subject in greater depth.
Together, with unparalleled support from world-leading experts, we can help you go deeper into your studies and go further. We champion forward-thinking, exciting and impactful Masters in every field.
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For those who want to go further. Go Postgrad. Go LJMU.
Campaign Advertisement.
The Design Laboratory produced design solutions which could easily be implements across key locations, including in-house and outdoor advertisements. These solutions are designed to be eye-catching and invite the audience to be curious and begin asking themselves where they see themselves next.
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There are multiple occasions in every day life in which we 'go'. By going through a corridor, we go further. By entering an elevator, we go deeper. By opening a door, we go wider. We specifically chose these opportune moments to resonate the campaign message.
