Brand Identity & Website
Luna is an independently owned live music venue, based in Leytonstone. Music is at the heart of Luna; a vibrant, diverse space with a soulful energy. Rich with the stories of the community that have contributed to its evolution, it creates a unique space where people find genuine acceptance and belonging.
Luna brings together groups of people no matter their age, background or race and inspires them to learn, grow and share through the power of live music.
A safe space, a sympathetic ear, the home of live performance, Luna is family.
Luna commissioned The Design Laboratory to work on their brand strategy, brand identity and communications.
You can visit Luna at www.lunalivemusic.com
The logo represents the chrysalis, speaking of its transformative and metamorphic nature, a nod to Luna’s legacy and its future. The chrysalis is constructed out of two interlocking forms representing duality and symmetry. These common threads are woven throughout the brand narrative: night and day, major and minor, dark and light, making the chrysalis is an integral mark in the brand visual language.
Rich with the stories of the community that have contributed to its evolution, Luna creates a vibrant, diverse space with a soulful energy, expressed through the lively, bold and rich colours of the brand.
The star in the graphic language of the brand like Luna represents a beacon for the community, it guides people through its doors offering its hidden knowledge, inner wisdom and spiritual energy, transforming the lives of individuals and inspiring them to learn, grow and share through the power of music.