Luxottica
Trend Reports
Luxottica Group is a leader in the design, manufacture and distribution of premium, fashion, luxury and sports eyewear with optical and sun retail stores around the world.
Among its core strengths, a strong and well-balanced brand portfolio includes proprietary brands such as Ray-Ban, one of the world's best-known eyewear brands, Oakley, one of the leading product design and sport performance brands globally, Vogue Eyewear, Persol, Oliver Peoples, Alain Mikli and Arnette, and prestigious licensed brands such as Giorgio Armani, Burberry, Bulgari, Chanel, Dolce&Gabbana, DKNY, Ferrari, Michael Kors, Miu Miu, Paul Smith, Prada, Ralph Lauren, Starck Eyes, Valentino and Versace.
Every year, The Design Laboratory produces a series of trend report zines for luxury eyewear giant Luxottica, which summarise our research, findings and forecasts on lifestyle and innovation.
The featured collection below includes a four-booklet pack, connecting insights in materials and technology, innovation, fashion and social trends.
Strategy & Insights, Graphic
One of our findings in this particular series showed trends blossoming in the world of additive manufacturing – naturally, part of our delivery was designed for use with 3D glasses (included).
Once the reports are designed and ready, we run a workshop alongside Luxottica. These workshops start with a an interactive presentation of the report and build into a hands-on session, in which we help our client connect the dots and collaborate with them to implement these insights into their strategy.