Should You Start Up?
New Brand Identity
Should you start up (SYSU) is the fastest growing startup resource dishing fresh advice, new perspectives and inspiring videos for the new digital generation of entrepreneur.
SYSU commissioned The Design Laboratory to create their new brand identity and visual language, facilitating them to launch in 2018.
By using a set of strong design principles based on their medium and audience, The Design Laboratory built a full set of symbols to communicate the key brand values, supported by a custom colour palette and variants for branding across all platforms. With a new brand and fresh, future-proof guidelines to carry it forward, SYSU has now launched its exciting journey.
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Brand Identity & Digital
"Working with The Design Laboratory is a breath of fresh air. As we are a creative company working in film and television, we can get caught up in creating ideas in our own silo. What the team at The Design Laboratory gave us were fresh perspectives, interesting people and a diverse team to collaborate with. We are looking forward to working with them again.”