Should You Start Up?

New Brand Identity

Should you start up (SYSU) is the fastest growing startup resource dishing fresh advice, new perspectives and inspiring videos for the new digital generation of entrepreneur.


SYSU commissioned The Design Laboratory to create their new brand identity and visual language, facilitating them to launch in 2018. 


By using a set of strong design principles based on their medium and audience, The Design Laboratory built a full set of symbols to communicate the key brand values, supported by a custom colour palette and variants for branding across all platforms. With a new brand and fresh, future-proof guidelines to carry it forward, SYSU has now launched its exciting journey.

Visit SYSU website

Should you start up?

Brand Identity & Digital

The Design Laboratory

Tileyard Studios

37 Tileyard Road

London, N7 9AH

United Kingdom

The Design Laboratory 2020