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Ten 12 Management

New Brand Identity & Website

TEN 12 Management is a boutique artist management company based in London. With an undeniable passion for music, they are bringing a new approach to artist management, with a complete focus on protecting and nurturing their artists at all costs. They believe that their hands off approach to the creative process, whilst still having a passion driven opinion, creates a level of trust between artist and manager, like none other. 


TEN 12 Management commissioned The Design Laboratory to create and design their brand identity and website.


By breaking down the brief and exploring their key values, we formed a clear mission statement for the design phase. The three keywords that endorse their mission are: support, trust and succeed. 


Unity, coexistence and collaboration formed the concept that brought this bold, confident and unique logo to life. While the 10 represents the artist, who creates with freedom and shines, the 12 represents the manager who nurtures, supports and protects. The numbers 10 and 12 become one in a simple logo which represents the perfect harmony between artist and manager, and celebrates the perfect union for success.

Brand Identity & Digital