Two Tribes’ ambition is to build a brand culture and community that is internationally recognised. They also wanted to develop their brand system and architecture, and solidify its brand language in order to scale the business while retaining the creative flair that makes them unique.
The Design Laboratory partnered with Two Tribes to strengthen its brand language and create a style guide that will ultimately deliver creative consistency throughout all the executions.
By strategising and implementing design changes, we helped Two Tribes to define the brand hierarchy and fine-tune the brand accordingly. The intent of this exercise was to tidy up the brand, be more structured with branding, and implement a consistent look and feel for the brand products.
A simple and engaging website was designed to integrate the Two Tribes online shop and deliver a consistent look and feel. The brand rules defined in the first phase of the project were then applied to the design of Two Tribes' website.
“Working with The Design Laboratory has been great synergy. It is fortuitous that they have been fans of Two Tribes and we met them at our tap room. Working with The Design Laboratory enables myself and Leo to still come up with the creative, but use The Design Laboratory to refine and sometimes discipline us when we can go down a creative rabbit hole!
We approached Boris and Yann for feedback on the ideas for upgrading our existing branding as they have a wealth of experience in this field. Having just won a listing with a UK wide supermarket we wanted to make sure that the Two Tribes brand had optimum visibility on the shelves and to make sure the brand was stand out.
The Design Laboratory refined our ideas and elevated the branding to another level of design. It has been a true creative collaboration and working with Design Lab is a great addition to the Two Tribes vision – more projects with them are now in the mix – watch this space!”