VF Corporation
Design Summit 2019
VF is one of the world’s largest apparel, footwear and accessories companies. It has a diverse portfolio of iconic lifestyle brands including Vans, The North Face, Timberland, Napapijri, Eastpak and many more.
Traditionally the design leaders from across the VF portfolio meet twice a year on a summit to discuss how to redefine the design function within the group.
For 2019, VF approached The Design Laboratory to curate, manage, coordinate and deliver their Design Summit 2019.
The summit focused on sustainability, vision and process, relating to innovation and product.
For the Design Summit 2019 we curated speakers, organised visits and ran insights and ideation workshops. We took the creative leaders through an inspirational journey of discovery, as we believe that curiosity feeds creativity and innovation.
The outcome of this week-long exercise is a defined change of strategy for the entire group to become planet positive by 2030.
Strategy & Insights
For the summit, we created a full collection of tools designed to support our methodology. We researched, analysed, and created an in-depth Trends & Insights Report on the subject of sustainability.
We organised a series of workshops:
- Trends & Insight
- Strategy, Design & Innovation
For the print assets we used white, recycled paper and we printed with less ink in mind.
Our aim was to design digital and print assets with sustainability in mind. To achieve this, we took a minimal design approach and tried to consume less energy for digital and less ink for print.
For the digital assets, we used black for the background and white for the text - which was written in a simple, thin font - to consume less energy.
