Warrior Addict

New Brand Identity

& Fashion Collection

Warrior Addict is a men’s yoga and lifestyle brand, which sells urban yoga clothes, mats, bags and accessories, designed with performance, style and sustainability as a focus. 


The Design Laboratory created and designed the brand identity, fashion collection and its accessories. Our multidisciplinary methodology enabled us to deliver a creatively focused ecosystem in which all elements follow the brand’s core values.

Visit Warrior Addict website


Brand Identity & Fashion

The Design Laboratory

Tileyard Studios

37 Tileyard Road

London, N7 9AH

United Kingdom

The Design Laboratory 2020